General Mills Go Wild For Protein OFFER
Terms and Conditions
OFFER OPEN TO ALL LEGAL RESIDENTS OF the FIFTY (50) United states/DC WHO ARE EIGHTEEN (18) YEARS OF AGE OR OLDER AT THE TIME OF Qualifying purchase.
VOID WHERE PROHIBITED BY LAW.
ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
INTERNET ACCESS, VALID EMAIL ACCOUNT AND ABILITY TO RECEIVE AN EMAIL AND VERIFY YOUR ACCOUNT IS REQUIRED TO REDEEM OFFER AND RECEIVE OFFER ITEM(S).
The General Mills Go Wild For Protein Offer (“Offer”) is sponsored by General Mills Marketing, Inc. (“Sponsor”), 1 General Mills Blvd., Minneapolis, MN 55426, and is administered by Promotion Management Center, Inc. (“Administrator”), 31205 Falcon Avenue, Stacy, MN 55079.
1. OFFER PERIOD: The Offer period begins on August 11, 2025, and ends on November 9, 2025, with a purchase period (“Purchase Period”) that begins on August 11, 2025, and ends on October 26, 2025, and a receipt submission period (“Submission Period”) that begins on August 11, 2025, and ends on November 9, 2025. The Administrator’s computer is the official clock for the Offer.
2. ELIGIBILITY: The Offer is open only to individuals who are legal U.S. residents of the fifty (50) United States/D.C. and who are at least eighteen (18) years old at the time of Qualifying Purchase (defined in Section 3 of these Terms and Conditions). Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, affiliates, subsidiaries, advertising and promotional agencies and suppliers involved in the Offer (collectively, “Offer Entities”), as well as the members of each of their immediate families (i.e., spouse, parent, grandparent, sibling, child, grandchild and their respective spouses and the “steps” of each, all lineal descendants, including those by adoption, regardless of where they reside) and persons residing in the same household as such individuals (whether related or not) are not eligible to participate. Void where prohibited by law. Participation in the Offer constitutes participant’s full and unconditional agreement to these “Terms and Conditions” and Sponsor’s/Administrator’s decisions and interpretations, which are final and binding in all matters related to the Offer.
3. HOW TO PARTICIPATE IN THE OFFER: During the Purchase Period of the Offer Period, a participant can purchase $45 or more (calculated pre-tax) of BLUE Wilderness™ dog food and/or treats (any variety; dry/wet) to receive a $10 reward and/or purchase $30 or more of BLUE Wilderness™ cat food and/or treats (any variety; dry/wet) to receive a $5 reward. Purchase may be made in-store and/or online. Purchases must be made during the Purchase Period to be eligible. Net purchase determined after all discounts, offers, and coupons.
During the Submission Period of the Offer, the participant will go to GoWildforProtein.com for submission. Participant will be required to fill out first and last name, email address, street address, city, state, zip code, and may require an email to verify your account. Upload photo of their receipt with qualifying items marked with an (x) or checkmark (√). Receipt will only be accepted if it clearly identifies the participating retailer; the date of purchase; and the purchase of either BLUE Wilderness™ dog food and/or treats OR BLUE Wilderness™ cat food and/or treats. Participant will then submit and confirm their information. Receipts must be submitted between 8/11/25 and 11:59:59 PM CT on 11/09/25 to be valid. (Receipts will not be accepted at any other time.) A Qualifying Purchase receipt image must include the retailer name, date of purchase, and show the purchase of either BLUE Wilderness™ dog food and/or treats OR BLUE Wilderness™ cat food and/or treats. A Qualifying Purchase receipt must be captured in a single photo. A Qualifying Purchase receipt (establishing purchase of $45 or more of BLUE Wilderness™ dog food and/or treats and/or $30 or more of BLUE Wilderness™ cat food and/or treats, as the case may be) may only be used once to receive one (1) Offer Item. A Qualifying Purchase receipt (establishing purchase of $45 or more of BLUE Wilderness™ dog food and/or treats and/or $30 or more of BLUE Wilderness™ cat food and/or treats, as the case may be) may not be used by more than one (1) participant. If the same receipt is submitted more than one (1) time, the receipt is not valid after the first redemption. (Notwithstanding the foregoing, if the same receipt establishes the purchase of $45 or more of BLUE Wilderness™ dog food and/or treats AND the purchase of $30 or more of BLUE Wilderness™ cat food and/or treats, the same participant MAY redeem the same receipt for both the $10 Reward [for BLUE Wilderness dog food and/or treats] and the $5 Reward [for BLUE Wilderness cat food and/or treats].) Limit: A participant may submit a maximum of two (2) Qualifying Purchase receipts (that is, one [1] receipt establishing purchase of $45 or more of BLUE Wilderness™ dog food and/or treats and one [1] receipt establishing the purchase of $30 or more of BLUE Wilderness™ cat food and/or treats, as the case may be) per household during the Offer Period. Receipts must be readable. Mechanical reproductions, altered receipts, or unreadable receipts, as determined in Sponsor or Administrator’s sole discretion, will not be accepted. If amount of qualifying purchase of BLUE Wilderness™ dog or cat food and/or treats exceeds corresponding amount (that is, $45 for BLUE Wilderness™ dog food and/or treats; $30 for BLUE Wilderness™ cat food and/or treats) and corresponding Offer request is validated, consumer’s offer reward will still be $10 (for BLUE Wilderness™ dog food and/or treats) and/or $5 (for BLUE Wilderness™ cat food and/or treats), as the case may be.
If the e-mail notification indicates that your request is NOT valid and you are a resident of the State of Texas, you have the right to attempt to correct the defect within (30) days of the notification as required by State law. Please email inquiry@gowildforprotein.com with a photo of your receipt.
It is recommended that you add inquiry@gowildforprotein.com to your “safe senders” list so as to avoid such e-mail notification being classified by your e-mail service provider as “Junk” or “Spam.”
It is strongly recommended that participant maintain possession of the original receipt(s) or photocopy/photocopies of the receipt(s). The participant should not give receipt(s) to any store employee. Upon approval, participants will not be allowed to change their mailing address or e-mail address after submitting an Offer claim. Offer Entities are not responsible for any undelivered e-mails, including, without limitation, e-mails that are not received because of a participant’s privacy or spam filter settings which may divert any Offer e-mails to a spam or junk folder.
Upon verification of Qualifying Purchase of BLUE Wilderness™ dog food and/or treats and a participant’s eligibility after submission of an Offer claim, an eligible participant will be sent a $10 reward (at the email address provided during registration). Upon verification of Qualifying Purchase of BLUE Wilderness™ cat food and/or treats and a participant’s eligibility after submission of an Offer claim, an eligible participant will be sent a $5 reward (at the email address provided during registration).
The form of Reward depends on where Qualifying Purchase was made. If Qualifying Purchase was made at www.amazon.com, www.chewy.com, Petco (including www.petco.com)†, or PetSmart (including www.petsmart.com), Reward will be provided in the form of an e-gift card issued by the retailer where Qualifying Purchase was made. In all other cases, Reward will be provided in the form of a digital Prepaid Visa ® card. In all cases, Rewards are subject to the terms and conditions of the applicable issuer.
†For Petco: An e-gift card is only available as Reward for Qualifying Purchase of BLUE Wilderness™ dog food and/or treats (i.e., $10 reward) OR Qualifying Purchase of BLUE Wilderness™ dog food and/or treats AND Qualifying Purchase of BLUE Wilderness™ cat food and/or treats on the same receipt (i.e., $15 reward). If Qualifying Purchase of BLUE Wilderness™ cat food and/or treats is made alone or on a separate receipt from BLUE Wilderness™ dog food and/or treats, the $5 Reward will be offered in the form of a digital Prepaid Visa® card.
Use your Visa Prepaid card anywhere Visa debit cards are accepted in the U.S. The card may not be used at any merchant, including internet and mail or telephone order merchants, outside of the U.S. Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. This is not a gift card. This card is issued for loyalty, award or promotional purposes.
Gift Card Terms and Conditions:
Amazon.com: Restrictions apply, see www.amazon.com/gc-legal
Petco: Terms and Conditions Use of this card constitutes acceptance of the following terms. Treat as cash. Redeemable for merchandise or services at any Petco or Unleashed by Petco store or on petco.com. Not redeemable for cash, except where required by law. Check the balance at any Petco or Unleashed by Petco store or by calling customer service at 800-853-7055. Lost or stolen cards will not be replaced. No value until purchased and activated at register. Issued by Petco Animal Supplies Stores, Inc. ©2017 Petco Animal Supplies Stores, Inc. Valid only in the United States and Puerto Rico.
Chewy.com: Full terms and conditions can be found at www.chewy.com/app/content/gift-cards-terms.
PetSmart: This gift card is redeemable for Grooming, PetsHotel, Doggie Day Camp, and Training services and merchandise at PetSmart retail locations in the US and Canada, and online. Card may not be redeemed for certain goods and services as described at the store. Gift card is non-refundable, does not expire and has no fees. It is not redeemable for cash except where required by law. Visit a PetSmart location to add value to your gift card. PetSmart and its affiliates are not responsible for, and will not replace, lost, stolen or damaged cards. PetSmart may issue new cards for the unredeemed balance of a lost, stolen or damaged card upon receipt of adequate proof of purchase and card number. For balance inquiries, see any PetSmart sales associate or call 1-800-820-6189. For the PetSmart location nearest you, please visit petsmart.com and petsmart.ca or call 1-877-473-8762. For questions, call 1-800-820-6189. This gift card is issued by PetsCard, LLC. All trademarks are owned by PetSmart Home Office, Inc. © PetSmart 2023 All Rights Reserved.
There is a limit of one (1) Offer Item per species (that is, cat or dog) per household during the Offer Period for a maximum of two (2) Rewards (that is, one [1] Reward for Qualifying Purchase of BLUE Wilderness™ dog food and/or treats AND one [1] Reward for Qualifying Purchase of BLUE Wilderness™ cat food and/or treats; maximum value of fifteen dollars [$15] in Rewards) per household during the Offer Period. Registering for the Offer and uploading a valid receipt with qualifying criteria is the only way to receive Reward(s); and each Reward will be sent to the email address provided during registration. Sponsor/Administrator reserve the right in their sole discretion to issue a single Reward (in the amount of $15) if a participant qualifies for two (2) Rewards during the Offer Period (that is, for Qualifying Purchase of BLUE Wilderness™ dog food and/or treats AND Qualifying Purchase of BLUE Wilderness™ cat food and/or treats during the Offer Period). Without the information supplied via registration, a Reward cannot be sent. Reward will be sent to the participant provided upon registration within 4-6 weeks after verification. No substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute an Offer Item of equal or greater value in case of unavailability of an Offer Item or Force Majeure event (as defined in Section 4 of these Terms and Conditions). Each participant shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any Offer Item received. All other costs and expenses not expressly set forth herein shall be solely the recipient’s responsibility.
4. LIMITATION OF LIABILITY: By participating in this Offer, participants agree that the Offer Entities, and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, undeliverable unique code(s), Offer Item(s) or Offer related notification(s); (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information, or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access; (vii) any injury or damage, whether personal or property, to participants or to any person's computer or mobile device related to or resulting from participating in the Offer; and (viii) requests that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Terms and Conditions.
By participating in the Offer, each participant agrees: (i) to be bound by these Terms and Conditions; (ii) to waive any rights to claim ambiguity with respect to these Terms and Conditions; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Offer; and (iv) to forever and irrevocably agree to indemnify, release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Offer, including, but not limited to, any Offer-related activity or element thereof, and the participant’s request, participation or inability to participate in the Offer or using the Offer Item; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, receipt, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of any Offer Item (or any component thereof); (d) any change in the Offer Item (or any component thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed Offer Item (or any component thereof); or (h) the negligence or willful misconduct by a participant.
If, for any reason, the Offer is not capable of running as planned, or the integrity and or feasibility of the Offer is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each, a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Offer and/or proceed with the Offer in a manner it deems fair and reasonable. In the event of cancellation, Sponsor will honor requests received up to the time of such cancellation, while supplies last.
WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS OFFER IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.
5. DISPUTES: THIS OFFER IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF MINNESOTA, AS TO CONTRACTS BEING MADE AND PERFORMED THEREIN, WITHOUT REGARD TO THE CHOICE OF LAW/CONFLICT OF LAW PRINCIPLES WHICH WOULD RESULT IN THE APPLICATION OF THE LAW OF ANY JURISIDICTION OTHER THAN MINNESOTA. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JAMS IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN MINNESOTA. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MINNEAPOLIS, MINNESOTA. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES WHICH SHALL BE NO MORE THAN ACTUAL OUT-OF-POCKET COSTS INCURRED, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. PARTICIPANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY PARTICIPANT AND/OR OFFER ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR FROM THE END OF THE OFFER PERIOD, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.
6. PRIVACY POLICY: Information collected in connection with the Offer will be subject to Sponsor’s Privacy Policy, which is available at https://www.generalmills.com/privacy-security/us-english-privacy-policy.
7. GENERAL: This Offer is subject to all federal, state and local laws and regulations. Receiving an Offer Item is contingent upon fulfilling all requirements set forth herein. Offer valid for individual consumers only; requests from groups, clubs or organizations and fraudulent requests will not be honored. Offer Items have no cash value. Any attempted form of participation in this Offer other than as described herein is void and will result in disqualification. Sponsor/Administrator reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Offer, to be acting in violation of these Terms and Conditions or to be acting with the intent to disrupt the normal operation of the Offer. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Offer will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. All registrations and/or materials submitted become the property of Sponsor and will not be returned. Offer Entities are not responsible for any lost, late, undeliverable/undelivered e-mails or text messages. In the event of any conflict with any Offer details contained in these Terms and Conditions and Offer details contained in Offer materials (including, but not limited to, point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Offer as set forth in these Terms and Conditions shall prevail. These Terms and Conditions may be modified by Sponsor and/or we may cease offering the Offer at any time. YOU AGREE THAT WE MAY NOTIFY YOU OF OTHER TERMS AND CONDITIONS BY POSTING THEM ON THE WEBSITE (OR IN ANY OTHER REASONABLE MANNER OF NOTICE WHICH WE ELECT), AND THAT YOUR PARTICIPATION IN THE OFFER AFTER SUCH NOTICE CONSTITUTES YOUR AGREEMENT TO THE NEW TERMS AND CONDITIONS. This Offer is subject to all federal, state and local laws and regulations. Any attempted form of participation in this Offer other than as described herein is void. CAUTION AND WARNING: ANY ATTEMPT TO DAMAGE THE OFFER OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. Each participant may be required to show proof of eligibility and compliance with these Terms and Conditions. If any provision of these Terms and Conditions or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Terms and Conditions valid and enforceable. The invalidity or unenforceability of any provision of these Terms and Conditions will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Terms and Conditions shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All materials submitted will not be returned. In the event of any conflict with any Offer details contained in these Terms and Conditions and the Offer details contained in any promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Offer as set forth in these Terms and Conditions shall prevail.
8. PARTICIPATING PRODUCTS
Please click here for a list of participating products for this offer
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Third party trademarks are used for reference purposes only and no endorsement, sponsorship, authorization, or other affiliation is intended or implied.
For questions about this offer including the status of an offer request, send an e-mail to inquiry@gowildforprotein.com.