Love them like family. Feed them like family.™
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About Us
It All Started with a Family Dog
See how one dog inspired the creation of a healthy pet food that's trusted by millions of pet parents.
Why Feed BLUE?
Ingredients Matter
Feeding dogs and cats like family is behind everything we do at BLUE™. See why quality ingredients are our foundation, and compare your pet's food to BLUE.
Why Feed Blue?
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Take the True BLUE Test
Debating the switch to BLUE? Check out how the ingredients in your current pet food stack up against our wholesome formulas.
Giving Back
Giving Back Is Who We Are
Our family dog inspired us to do better for all pets. We not only vowed to make the best pet food we can, we promised we would work our hardest to help dogs and cats in need.
Good Rewards Loyalty Program
Good Rewards, Powered by Fetch
Earn points on every Blue Buffalo purchase when you download Fetch and snap your receipts. Plus, unlock exclusive offers when you join Good Rewards!
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