The Blue Buffalo Difference

A Feeding Philosophy Inspired by Family

Wholesome recipes with real meat first, NO poultry by-product meals, and NO corn, wheat, or soy — that’s our promise to your dog and all pets. Hear it directly from our founder, Bill Bishop.

Our Nutrition Philosophy

WHY CHOOSE BLUE?

When we promised our boy Blue we’d create the healthiest food we possibly could, we made that same promise to you and your dog. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe we make. And our True BLUE Promise assures that real meat is the first ingredient in all our foods, which contain NO poultry by-product meals, NO corn, wheat, or soy, and NO artificial flavors or preservatives. The result is a portfolio of foods and treats that we’d be proud to feed Blue, and we hope you’d feel proud to feed your best friend, too.

A person feeds their dog beside a large bag of Blue Buffalo Life Protection in the kitchen with love.

Take the True BLUE Test

SEE HOW YOUR BRAND COMPARES

Ingredients matter. Take a moment to take our True BLUE Test to see how your current brand compares to the healthy, wholesome ingredients you’ll find in all BLUE foods.

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The finest natural ingredients

What’s in Our Food?

Every BLUE dry and wet formula starts with real meat and contains the finest natural ingredients enhanced with vitamins and minerals. And because every pet is different, we have formulas made to meet the specific nutritional needs of all pets. No matter the age, breed size, or dietary need, you’ll find a wholesome formula to support your best friend’s healthy lifestyle.

View All BLUE Ingredients

Flaxseed

Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fiber that aids in digestion and promotes healthy skin and coat.
Fish

Fish is a protein source that supports muscle development and energy.
Potatoes

Whole, fresh potatoes provide easily digestible carbohydrates, vitamins B & C, potassium, iron and magnesium.
Carrots

Carrots are an excellent source of beta carotene, fiber, vitamin K1, potassium and antioxidants.
Chicken

Chicken is a protein source that supports muscle development.
Cranberries

Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.
Brown Rice

Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, and high-quality complex carbohydrates for energy and fiber.
Beef

Beef is a protein source that supports muscle development and energy.
Blueberries

Blueberries are an excellent source of vitamins C & E, potassium and fiber, and support antioxidant enrichment.
Flaxseed

Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fiber that aids in digestion and promotes healthy skin and coat.
Fish

Fish is a protein source that supports muscle development and energy.
Potatoes

Whole, fresh potatoes provide easily digestible carbohydrates, vitamins B & C, potassium, iron and magnesium.
Carrots

Carrots are an excellent source of beta carotene, fiber, vitamin K1, potassium and antioxidants.
Chicken

Chicken is a protein source that supports muscle development.
Cranberries

Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.
Brown Rice

Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, and high-quality complex carbohydrates for energy and fiber.
Beef

Beef is a protein source that supports muscle development and energy.

Dog food with blueberries, cranberries, flax seeds, parsley, and a scoop on a white surface.

Exclusive Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins, and minerals carefully selected by veterinarians and animal nutritionists that help support:

Immune system health
Life stage requirements
Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It’s the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

Learn More

Our Product Lines

The Many Ways to Feed BLUE

All Blue Buffalo foods start with real meat and contain the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. And because every pet is unique, we have a range of distinctive product lines to meet their needs and your preferences. Each line features formula variations — like life stage, breed size, and recipe — to help you find the perfect fit for your best friend.