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Love them like family. Feed them like family.^™

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Dry Dog Food
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Meat-First Recipes BLUE Life Protection Formula

High-Protein Nutrition BLUE Wilderness

Limited Ingredient Diet BLUE Basics

Special Health Needs BLUE True Solutions

Grain-Free Formulas BLUE Freedom

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Wet Dog Food
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Meat-First Recipes BLUE Life Protection Formula

High-Protein Nutrition BLUE Wilderness

Limited Ingredient Diet BLUE Basics

Special Health Needs BLUE True Solutions

Grain-Free Formulas BLUE Freedom

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Puppy Up to 1 year old

Adult 1-8 years old

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Dog Treats
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Crunchy Treats Deliciously Oven-Baked

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Kitchen Classics Inspired by Home Cooking

Dental Treats For a Happy, Healthy Mouth

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Dog Tips & Articles
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Healthy Adult Dog Guide Read More

Big or Small, We Love Them All Read More

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Puppy Guides

Welcome Home Puppy! Read More

A Guide to Switching from Puppy to Adult Dog Food Read More

Puppy Teething Survival Tips Read More

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Dry Cat Food
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Deliciously Healthy Cat Food BLUE Tastefuls™

High-Protein Nutrition BLUE Wilderness

Support Special Health Needs BLUE True Solutions

Limited Ingredient Diet BLUE Basics

Grain Free Formulas BLUE Freedom

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Kitten Up to 1 year old

Adult 1-8 years old

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Wet Cat Food
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Delicious Variety of Meaty Cuts BLUE Tastefuls

High-Protein Nutrition BLUE Wilderness

Support Special Health Needs BLUE True Solutions

Limited Ingredient Diet BLUE Basics

Grain Free Formulas BLUE Freedom

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Kitten Up to 1 year old

Adult 1-8 years old

Mature 8+ years old

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Cat Treats
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Crunchy Treats Deliciously Oven-Baked

Soft Treats Moist and Meaty Morsels

Dual Texture Treats Bursting with Flavor

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Kitten Up to 1 year old

Adult 1-8 years old

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Cat Tips & Articles
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Popular Articles

Healthy Adult Cat Guide Read More

How to Change Your Cat’s Nighttime Habits So You Can Sleep Read More

Healthy Mature Cat Guide Read More

Crystals In Cat Urine and How They Are Treated Read More

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Taking Care of a Kitten Read More

Set up a Healthy Feeding Schedule for Your Kitten Read More

Tips to Survive Kitten Teething Read More

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About Us

It All Started with a Family Dog

See how one dog inspired the creation of a healthy pet food that's trusted by millions of pet parents.
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Why Feed BLUE?

Ingredients Matter

Feeding dogs and cats like family is behind everything we do at BLUE™. See why quality ingredients are our foundation, and compare your pet's food to BLUE.
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Why Feed Blue?

Our Ingredients

Quality & Safety

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Take the True BLUE Test

Debating the switch to BLUE? Check out how the ingredients in your current pet food stack up against our wholesome formulas.

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Giving Back

Giving Back Is Who We Are

Our family dog inspired us to do better for all pets. We not only vowed to make the best pet food we can, we promised we would work our hardest to help dogs and cats in need.
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- Why Feed BLUE?
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