The Pet Cancer Awareness Mission
As proud pet owners and responsible members of the pet food industry, our lives revolve around the health of our pets. That’s why we at Blue Buffalo are incredibly concerned about the detrimental effects of pet cancer.
Many pet parents are unaware that pet cancer is the #1 disease-related killer of our pets, and as much as 50% of dogs over the age of 10 will die from cancer. While these numbers may seem daunting there are measures we can take to protect our pets.
The Blue Buffalo Foundation for Cancer Research
In 2003 we created the Blue Buffalo Foundation for Cancer Research and the Pet Cancer Awareness Program as part of our ongoing mission to raise awareness about pet cancer and money to help support various universities and clinics conducting research on the causes of, prevention and treatment of dogs and cats with the disease.
One crucial element to our mission is educating pet parents about the warning signs of pet cancer and ways they can minimize the risk. We developed a web site at petcancerawareness.org that is dedicated to providing this kind of information and much more—everything from cancer facts to valuable resources to heartwarming stories about pets with cancer and more. You can also make a donation here.
The BLUE and Petco Partnership
One important aspect of our fight against pet cancer began in 2009 when we teamed up with Petco for Pet Cancer Awareness Month. Every May we ask pet parents to make a donation at any Petco register, or to donate online with this year’s goal of raising $1.5 million. Since 2009 our efforts have raised over $3.2 million to help in the fight against pet cancer.
The funds raised during May are being distributed to organizations like the Morris Animal Foundation, the National Canine Cancer Foundation and others who are doing cutting edge research on treatments and a cure for this disease. And because pet cancer affects families as well, we’ve added organizations like the Riedel and Cody Fund and the Kate Koogler Canine Cancer fund among others. These organizations help defray the high cost of treatments for families who may not have otherwise had the means to afford their pet’s care.
For more information and to learn about ways you can help, please visit petcancerawareness.org.