THE TRUE BLUE TEST

See how BLUE compares to
other Small Breed dog food brands.
Then look below to search for the BLUE store nearest you or request a $5 coupon.

• Chicken or Fish is Always the First Ingredient
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  Chicken or Fish is Always First Ingredient

  

  The most important ingredient on any pet food label is always the first one. Real meat is always the first ingredient in BLUE, which means there is more of this ingredient than any other in our formulas. Meat protein is the best source of essential aminio acids, which are vital to muscle development

• Includes Both Veggies and Fruit
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  Includes Both Veggies & Fruit

  

  Fruit and vegetables provide essential phytonutrients, antioxidants and enzymes, plus natural vitamins, minerals and fibers. Proven to promote health and wellness, they are also considered highly digestible carbohydrate sources.

• 
  Small Bite Kibble
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  Small Bite Kibble

  Smaller-sized kibble is the perfect size for smaller jaws and the ideal shape to promote tartar removal.

• 
  LifeSource^® Bits
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  LifeSource^® Bits

  

  A precise blend of vitamins, minerals and antioxidants selected by holistic vets and animal nutritionists. Lifesource Bits include ingredients that help support immune system health, life stage requirements and a healthy oxidative balance. And unlike other brands that add vitamins and minerals, LifeSource Bits are cold-formed to help preserve the nutritional potency of their ingredients.

• NO
  Chicken or Poultry By-Product Meals
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  NO Chicken or Poultry By-Product Meals

  

  Poultry [Chicken] By Product Meal consists of the ground, rendered, clean parts of the carcass of slaughtered poultry such as necks, feet, undeveloped eggs and intestines. These ingredients are commonly lower in cost than fresh meats.

• NO
  Corn, Wheat, or Soy
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  NO Corn, Wheat or Soy

  

  All of these fillers are incomplete sources of protein and have been known to cause allergies in some dogs. Grain proteins are used by some brands as inexpensive protein sources, but do not contain the complete amino acid profiles specific for dogs and cats and are not as easily digestible as meat-based proteins.

• Complete Line of Lifestage Formulas
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  Complete Line of Lifestage Formulas

  Full line of lifestage formulas for small breed puppies, adults and seniors—all optimized for the special needs of small breed dogs.

Get $5.00 OFF

Any Bag of BLUE
Small Breed Dog Food

Where to buy BLUE

What the results of the
True BLUE Test mean.

The realization that many of the big name brands don’t use real meat as the first ingredient, or that they include things like chicken by-product meal, is probably very eye-opening for you.

It also may be surprising that most of these brands don’t address the particular needs of small breed dogs, with features like a small-bite kibble or formulas for puppies, adults, and seniors.

With so many pet foods out there, choosing the right food for your dog isn’t easy—we hope the True BLUE Test helps you make a better, informed decision.