- What is BLUE Longevity?
- Why should I consider Longevity for my cat?
- What is the difference between Longevity and weight loss foods?
- What if my cat isn’t overweight?
- Does BLUE Longevity make sense for kittens?
- What are "optimal calorie" foods?
- What are LifeSource® Bits?
- Does BLUE Longevity contain any chicken or poultry by-product meals?
Why should I consider Longevity for my cat?
Obesity is a growing epidemic with nearly half of all indoor cats considered overweight or obese. One study found that obese cats are twice as likely to die in their middle age, which for cats is from 6–12 years of age. Pet obesity can lead to a variety of health issues—from heart disease to diabetes to high blood pressure.
And because research has shown that lean pets are healthier pets, Longevity is formulated to provide your cat with a delicious, satisfying meal without the excess calories that can contribute to her being overweight or obese.
What is the difference between Longevity and weight loss foods?
Big name weight control foods often contain ingredients like soybean mill run, chicken by-product meal and corn gluten meal— lower quality ingredients that many pet parents want to avoid and probably not the kind of things you want to feed your cat day after day.
Longevity is made with high-quality ingredients—real whitefish is first followed by wholesome whole grains, garden veggies and fruit. They’re the kind of things you can feel good about her eating every day so she’s more likely to stay lean for life.
What if my cat isn’t overweight?
Even if your cat is at her ideal weight, it’s not uncommon for her to put on a few pounds over time. And with nearly 50% of all cats being overweight or obese, chances are she may need to lose a few pounds at some point in time. By feeding her Longevity now, you can put your cat on the path to being lean before she ever experiences weight issues.
Does BLUE Longevity make sense for kittens?
Yes. BLUE Longevity for kittens is formulated with ingredients to support her specific needs—including DHA for cognitive development and high quality protein for muscle growth—while helping to prevent her from putting on extra weight as she enters adulthood.
What are “optimal calorie” foods?
These are foods that contain fewer calories but have a high nutritional value. Optimal calorie foods include things like lean protein, as well as whole grain foods like brown rice and oatmeal, and fruits and vegetables like peas, carrots, apples and blueberries.
What are LifeSource® Bits?
LifeSource Bits contain a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. These include ingredients that help support your cat’s immune system, promote her specific life stage requirements and maintain a healthy oxidative balance. Plus, unlike other brands that add vitamins, minerals and antioxidants, we cold-form LifeSource Bits to help maintain the potency of vitamins and antioxidants. This is an important difference between BLUE and all the other brands because other brands process their foods exclusively at high temperatures, and heat can destroy the potency of nutrients by up to 75%.
Does BLUE Longevity contain any chicken or poultry by-product meals?
BLUE Longevity does not contain chicken or poultry by-product meals. What’s more, BLUE Longevity cat food contains no artificial preservatives, colors or flavors and no corn, wheat or soy because they have been known to trigger allergies in cats.